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The Role of Professional Brokers in Commercial Lease Negotiation

Whether you’re opening a new office or expanding your footprint, the success of your commercial lease negotiation can shape your bottom line for years. The stakes are high. One wrong clause, missed cost, or overlooked renewal term can snowball into massive financial headaches. That’s where professional brokers come in, not just as deal-makers, but as strategic partners with the insight, leverage, and savvy needed to guide businesses through this high-stakes process.

Let’s dive deep into the underrated (but vital) role brokers play in commercial lease negotiation, and why going solo in this arena can leave you paying more, getting less, and locking into terms you’ll regret.

The X-Factor You Didn’t Know You Needed: Local Market Mastery

Navigating lease terms is one thing. Understanding how those terms stack up against today’s market conditions is another. A good broker knows the numbers. A great broker understands the why behind them. That’s what gives their clients an edge.

  • Real-Time Market Rates: Brokers stay plugged into rental rates across property types and neighborhoods. No matter if it’s a Class A office building or a boutique retail spot, they know what similar tenants are paying.
  • Trend Forecasting: From suburban office booms to urban retail slowdowns, brokers identify trends that help you make smarter long-term decisions.
  • Incentive Insights: Are landlords offering TI allowances or months of free rent to attract tenants? A broker ensures you don’t leave value on the table.

Where Surprises Hide: The Costs You Didn’t See Coming

Base rent is just the beginning. The fine print can be filled with unexpected fees and escalating responsibilities. Here’s where brokers step in to protect you from silent budget killers.

  • CAM Charges: Common Area Maintenance costs can fluctuate wildly. Brokers clarify what’s included and fight for caps or exclusions.
  • Escalation Clauses: Annual increases can be tied to CPI, fixed percentages, or strange formulas. A broker helps you understand (and potentially negotiate) these terms.
  • Renewal Pitfalls: Automatic renewals? Vague rent adjustments? Brokers flag language that could box you into unfavorable terms.

Performing the Art of Negotiation

Going toe-to-toe with an experienced landlord team without your own representation? That’s a tough spot to be in. Brokers bring balance (and firepower) to the negotiation table. They don’t just close deals. They open doors to flexibility and long-term savings.

  • Rent Abatements: Need a few months to build out and settle in? Brokers can negotiate rent-free periods upfront.
  • Tenant Improvement (TI) Allowances: From flooring to signage, TI costs add up fast. Brokers push landlords to fund more of your customizations.
  • Renewal & Expansion Flexibility: Brokers think ahead. They build options into the lease to help you scale or exit when business needs shift.

Hokanson Companies brings the market experience and negotiation skills to help you win. We don’t just fill space; we shape deals that support your business goals from day one. Discover more about our solutions.

Our Brokerage Services

Navigating Compliance With a Pro

Leases aren’t just about dollars and square footage. They’re legal contracts that can quietly put your company at risk if you’re not careful. Your broker isn’t a lawyer, but they know when to loop one in.

  • Lease Review Support: Brokers understand lease structure and red flags, guiding you through language that may be unfamiliar or misleading.
  • Collaboration with Attorneys: They coordinate with legal counsel to ensure every clause aligns with your business goals and obligations.
  • Risk Identification: From subletting restrictions to repair responsibilities, brokers help you avoid clauses that could lead to disputes or liability.

Speed Meets Strategy: Why Brokers Are ROI Machines

You’re running a business. You don’t have time to sift through every listing, decode lease lingo, and juggle competing offers. Brokers streamline the process and maximize the outcome. The investment in a broker? It usually pays for itself, and then some.

  • Faster Deal Cycles: Brokers know how to filter properties, coordinate tours, and submit offers efficiently so you don’t waste time on the wrong fit.
  • Less Stress, More Focus: Let your broker handle the back-and-forth while you focus on operations, planning, and people.
  • Long-Term ROI: Avoiding hidden costs, securing better terms, and locking in favorable rates creates a lease that supports your bottom line.

Bonus Advantages Most Businesses Don’t Consider

Working with a broker has benefits that go beyond just signing a better lease. Here are some lesser-known perks you might be missing.

  • Professional Network Access: Need an architect, contractor, or moving service? Brokers often have trusted vendors on speed dial.
  • Portfolio Planning: If you have multiple locations or are looking to grow, brokers help you coordinate lease terms that align across markets.
  • Post-Signing Advocacy: Issues with landlords don’t disappear after the ink dries. Brokers often continue to support tenants throughout the lease lifecycle.

Actionable Knowledge Is the Broker’s Superpower

Let’s take a step back. You now understand that brokers do more than just “find space.” They negotiate, strategize, and protect. Here’s a quick recap of what a top broker brings to the table:

  • Deep Market Intelligence: No guesswork, just real data.
  • Deal Structuring Expertise: They know how to build offers landlords take seriously.
  • Legal Fluency: Enough knowledge to spot trouble and call in experts when needed.
  • Time Savings: They work faster because they do this every day.
  • Cost Avoidance: They help you dodge traps that can cost you tens of thousands over the life of the lease.

In short: a commercial lease negotiation isn’t something you should tackle alone. With a broker, you’re equipped. Without one, you’re exposed.

Get an Expert Broker in Your Corner By Partnering With Hokanson Companies

The right broker makes all the difference. Let Hokanson Companies help you navigate your next commercial lease negotiation with clarity, confidence, and results that speak for themselves. Get in touch today and let’s secure a space that truly works for your business.

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Heather N. Cagle

Vice President
hnc@hokansoninc.com

Heather Cagle joined Hokanson Companies, Inc. in 2013 as a Property Manager. Heather was promoted to the Senior Property Management team, and subsequently to Director of Property Management, where she focused her efforts on Property Management oversight of the Hokanson Companies Inc. departmental operations. In 2024, she was promoted to Vice President. Heather’s primary departmental clientele includes medical buildings, Class A commercial multi-tenant buildings, and industrial space. She oversees a team of property managers and technicians to provide services to approximately 7.5 million square feet of space in a sixteen-state geographical service area.

Heather graduated from Franklin College in 2007 with a Bachelor of Arts Degree in Journalism with a focus on visual communications and minor in Art.  She then acquired her Graduate Degree in Business Administration and Healthcare in 2011 and is also a licensed Real Estate Broker.

Heather serves by volunteering at her local Church as well as the local school system. She is currently the FCA Director for Mill Creek Community Schools. She has also illustrated a children’s book for Riley Hospital for Children as well as a children’s activity book for Indiana University.  Heather is a member of the Building Owners and Managers Association (BOMA). She chaired the Safety & Security Committee for BOMA Indiana in 2024 and was honored with the Property Manager of the Year Award at their 2023 Annual Meeting. Heather enjoys spending time with her family, cycling, and camping with her children.

Stephen J. Adams

Executive Vice President
sja@hokansoninc.com

Stephen J. Adams joined Hokanson Companies, Inc. in 2000 and now serves as the Executive Vice President for the company.  While leading the leasing and brokerage team over the past 25 + years, Stephen has grown his client list by being accountable, trustworthy and responsive at all times.  He manages his client’s corporate real estate needs from coast to coast through providing site selection, transaction advisory, tenant representation and acquisition/disposition services.

Stephen serves as the outsourced real estate partner to many major corporations and has developed long-term relationships by integrating and learning the business of his clients.  His proactive approach to cost savings has provided an invaluable benefit to his customers.  He continues to have success with both large, multinational companies and regional businesses as he earns his client’s business daily with an eye on strategic planning, both locally and nationally.

As Executive Vice President, he helps manage a team of seasoned professionals who provide expert market research, real estate knowledge, and function as a cohesive team to enhance the decision making of his clients.  Capabilities include strategic planning, market evaluation and transaction management.

Continuing the company’s history as the premier medical real estate provider, Stephen has developed relationships with the major hospital systems in Indiana, such as Indiana University Health, Community Health Network, Ascension St. Vincent, Lutheran Health, Parkview Health, Hancock Regional Health and Johnson Memorial Hospital.  In addition, representation services have been provided to many private physician groups such as OPTUM, Otolaryngology Associates, Dawes Fretzin Dermatology, Indiana Spine Group, Midwest Fertility, Northside Gastroenterology, The Surgery Center of Indianapolis, the Suburban Health Organization and the Indiana Hospital Association.

Stephen also counts several publicly traded REITS and Private Equity groups as clients.  Major investment sales experience includes on-campus MOBs at St. Vincent – Indianapolis, Indiana University – Methodist Downtown, Indiana University Health North and West Campuses, Parkview Health, Lutheran Health and various other campuses.  Also, he has completed several national, single-tenant, industrial sale/leaseback transactions including tenants such as Hershey’s, Firestone and several 3PL providers.

Stephen has devoted his time to various organizations including Noble of Indiana, Penrod Arts Society, Youthlinks Indiana, Hoosier Oncology Group, Allisonville Youth Baseball, St. Pius X School, and Cathedral High School the Governors Awards for Tomorrows Leaders.  He is also a member of the Stanley K. Lacy Executive Leadership Series, Class XXXVII.

Christopher M. Horsley

President and Chief Executive Officer
cmh@hokansoninc.com

“Working hard to make a difference to earn your business.”

Chris Horsley joined Hokanson Companies, Inc. in 1997 while completing his degree in Civil Engineering at Purdue University. Chris began his employment at Hokanson Companies in the construction area and in 2000 added Property Management to his responsibilities. Now as President and Chief Executive Officer, he focuses his efforts on construction, development, and property/facility management. Chris oversees a team of property and construction managers to provide management services to approximately 5M square feet in a 7-state geographical service area. Chris also works closely with multiple financial institutions to meet their bank branch real estate needs which includes a 140-branch system across a 3-state geographical area.

Chris graduated from Purdue University in 1999 with a Bachelor of Science in Civil Engineering. He holds a Professional Indiana State License for an Engineer in Training (EIT) and an Indiana Real Estate Broker and is a Certified Commercial Investment Member (CCIM). Chis is also involved with The Building Owners and Managers Association (BOMA) and is currently serving on the International Executive Committee and is the President for BOMA Indianapolis.

Chris enjoys spending time, working in the business, being outside, riding motorcycles, exercising, playing golf, and being with his family.

Boyd R. Zoccola

Chief Development Officer
brz@hokansoninc.com

“Your ideas become reality through our combined efforts.”

Boyd R. Zoccola serves as Chief Development Officer of Hokanson Companies Inc. With over 25 years of experience, he focuses his expertise on development of office and medical space, and corporate consulting. Boyd has been actively involved in the development of nearly $600 million worth of real estate, including client partners like IU Health, Springleaf Financial, Vectren Corporation, and Old National Bank.

Boyd’s industry involvement with The Building Owners and Managers Association (BOMA) is extensive beginning in 1994. He served as Chair and Chief Elected Officer of BOMA International, and has also served on the Executive, Finance, Medical, and Healthcare Facilities Committees. He also served and chaired numerous task forces along with being a panelist and/or speaker. Boyd’s BOMA Indianapolis experience includes positions as President, Vice President, Treasurer, Secretary, and multiple committee chairs. In addition, Boyd served as a Board Member of the Real Estate Round Table from 2011-2012.

Boyd graduated from Indiana University with a BA in Biology and is a graduate of the Stanley K. Lacy Leadership Series. Boyd has served the community through his involvement with Horizon House, Girls Inc., and the IYHA. He is a member of Second Presbyterian Church, Sigma Chi Alumni Association, Meridian Hills Country Club, and is an Indiana Real Estate Principal Broker.

Tony R. Townsley

Chief Financial Officer, CPA
trt@hokansoninc.com

“A great company has great people who are passionate about what they do! I am proud to be a part of the Hokanson Team, where we demonstrate that passion every day in helping our customers solve their Real Estate challenges.”

Tony Townsley serves as Chief Financial Officer of Hokanson Companies, Inc. Tony began with HCI in 2001, bringing with him 25 years of accounting and operations management experience including four years with Arthur Anderson. This vast knowledge has contributed to his success overseeing the corporate financial reporting, cash management, budget coordination, and year-end audit and tax responsibilities at Hokanson.

Tony graduated from Indiana University in 1985 with a Bachelor of Science degree in Accounting. He is a Certified Public Accountant, and was appointed by the Governor to serve on the Governor’s Council of Impaired and Dangerous Driving. Tony also served on the Wine and Spirit Wholesalers’ Board of Directors. Currently, he’s involved with the Merciful Help Center, and is an active member of Our Lady of Mt. Carmel Catholic Church.

Tony enjoys spending time outdoors with his family, camping, fishing, biking, and reading. Those same family values led him in publishing a children’s book titled “Three Cups”, which teaches children how to save, spend, and be charitable with their money. There are more than 50,000 copies of the book in distribution.

Jay B. Gehl

Vice Chairman
jbg@hokansoninc.com

Jay Gehl serves as Vice Chairman of Hokanson Companies, Inc.  With over thirty years of experience, Jay has been directing and managing the company’s expertise in the areas of corporate advisory work, strategic planning, tenant representation, financial analysis of leases, brokerage, and build-to-suit assistance.  He has been instrumental in assisting the efforts of several major corporations establishing or relocating their corporate headquarters and managing vast portfolios of leased and owned properties across the United States.  His attention to detail and his unparalleled customer service have been the foundation of his relationships with the institutional customers served by Hokanson Companies, Inc.

Jay has excelled in investment sales with multiple transactions each year that annually rank him as a top producing broker on a local and national level. In addition, Jay’s efforts have helped corporate clients establish or renew leases in facilities across the United States from Connecticut to California.  He has also served the international needs of his clients in six countries including a facility in Turrialba, Costa Rica with 230,000 square feet and 35 acres.

Jay’s resume includes multiple build-to-suits of logistics and manufacturing facilities.  In addition, investment sales such as the 550,000 square foot U.S. Postal Facility in downtown Indianapolis and a 450,000 square foot medical portfolio make Jay a top producer in the local market while managing a team of highly experienced real estate professionals.  The success of Jay’s business is benchmarked by the multiple transactions and ongoing relationships with customers that have remained satisfied by the level of service and the quality of the transactions resulting from his guidance.

Today Jay continues to excel at providing excellent advice and service to several customers that lead their individual industries in quality, growth, and innovation.

Stephen P. Hokanson

Chairman of the Board and Chief Executive Officer, CRE, CPM, RPA
sph@hokansoninc.com

“We put our clients’ interests first… always.”

Steve Hokanson serves as Chairman of the Board and Chief Executive Officer of Hokanson Companies, Inc. He began with HCI in 1971, and has been its President and CEO since 1983. When Steve joined the organization, Hokanson Companies was primarily focused on property management. Under Steve’s leadership, Hokanson Companies has grown to include four active divisions and five separate disciplines.

HCI currently manages over 6 Million square feet under its property management division, and has over $100 million in project management and development. Its sales and leasing division closes over $100 million in sales and leases annually, while they continue to be very active in construction management for its various clients and out-of-ground buildings.

In addition to his role at HCI, Steve has also fulfilled numerous civic and professional leadership roles locally, statewide, and nationally, including the International President of BOMA International 1991-1993. Steve’s other accomplishments include being selected for the Stanley K. Lacy Executive Leadership Series, the Eagle Scout Silver Beaver Award, the National Distinguished Eagle Scout Award, named in Outstanding Young Men in America, and the Sagamore of the Wabash award, which is the highest award given in the State of Indiana by our Governor.

Steve Hokanson graduated from Indiana University in 1969 with a Bachelor of Science in Management and Administration. Steve is a licensed Real Estate Broker in the State of Indiana, and his designations include Counselor of Real Estate (CRE), Certified Property Manager (CPM), and Real Property Administrator (RPA).