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AI vs. Human Expertise: The Future of Commercial Real Estate

Artificial intelligence (AI) is no longer a futuristic idea, but is actively reshaping industries, including commercial real estate. As the technology matures, professionals are evaluating how AI compares to traditional human expertise. For brokers, investors, and property managers, the big question isn’t whether AI is coming—it’s how to harness it for better outcomes.

AI in CRE: Disruption or Collaboration?

The future of commercial real estate is being built on the foundation of data, automation, and informed decision-making. AI in real estate is accelerating this shift. Tools powered by machine learning are now capable of performing complex tasks like market forecasting, lease abstraction, space planning, and even guiding virtual tours.

Platforms using AI in commercial real estate can comb through millions of data points in seconds, like processing rent comps, vacancy rates, foot traffic data, and zoning overlays to identify optimal locations or pricing strategies. This kind of computing power would take a human hours, if not days.

However, it’s important to note that these tools don’t operate in isolation. They are most effective when paired with a human who understands the client’s goals, the local market nuances, and the intangible relationship dynamics that come with property negotiations. The most forward-thinking CRE firms are adopting a hybrid model that blends AI with strategic human oversight.

What AI Does Best in Commercial Real Estate

AI isn’t here to take over commercial real estate—it’s here to make it smarter. There are distinct areas where AI outperforms human efforts in terms of speed, scalability, and data crunching.

Predictive Modeling and Market Insights

Machine learning models can forecast rent trends, tenant turnover, or market saturation based on historical and real-time data. These models reduce risk and improve planning for both investors and tenants.

Lease Abstraction and Analysis

AI-powered document readers can scan leases, flag unusual clauses, identify risk factors, and even benchmark terms against industry standards. This reduces legal oversights and improves negotiation positions.

Space Utilization and Planning

AI-driven sensors and planning tools help optimize workspace layouts, calculate density requirements, and support tenant improvements based on actual usage patterns.

Virtual Tours and Visualization

AI tools enable immersive property walkthroughs using VR or AR. These tools are especially useful for remote clients and site selectors evaluating multiple locations.

In each of these areas, AI enhances productivity by automating time-consuming tasks and increasing decision-making accuracy, making it a powerful asset in any CRE toolkit.

Where Human Expertise Still Matters

While real estate technology is advancing rapidly, human insight remains irreplaceable in several core areas. No matter how intelligent an algorithm may be, it cannot replicate emotional intelligence, business intuition, or deep relationship-building.

Strategic Negotiation

AI can identify favorable lease terms, but it can’t navigate a heated negotiation room or respond to a change in tone during a phone call. Skilled brokers understand leverage, timing, and interpersonal dynamics in a way algorithms simply can’t.

Market Intuition

Commercial real estate markets vary block by block. Human professionals bring local knowledge, historic insight, and gut feeling into pricing, property value, and risk assessment, especially in emerging or transitional markets.

Custom Strategy and Advisory Services

Each client has a different risk tolerance, investment horizon, and operational need. A CRE professional interprets data through a client-specific lens, creating strategies that align with real business goals.

Relationship Building

Trust is a currency in CRE. Property owners, investors, and tenants rely on long-term relationships. Human representatives offer the reassurance, strategic consultation, and problem-solving that clients value most. The future of commercial real estate doesn’t mean replacing people, but empowering them with better tools.

Discover how embracing AI-driven tools can strengthen owner-tenant collaboration and prepare your commercial property for the future of real estate.

Learn More

The Hybrid Model: Best of Both Worlds

The firms that lead the industry are those who combine data-driven insights with experienced human judgment. At Hokanson Companies, we believe that using AI in real estate should support, not replace, our client relationships.

We integrate commercial real estate technology trends such as:

  • Lease analysis platforms that flag financial and legal risks
  • Space optimization tools that help design more efficient workplaces
  • AI Predictive analytics for more confident investment decisions
  • Automated maintenance and work order systems for property managers

But technology alone isn’t enough. Our team guides clients through these tools, adds market intelligence, and tailors every recommendation to individual business goals. This hybrid model ensures both speed and strategy to deliver value beyond what either humans or machines could achieve alone.

What This Means for Brokers and Property Managers

As we look to the future of commercial real estate, professionals will need to embrace new roles. Brokers and property managers who integrate technology into their workflows will thrive. Those who resist change risk being left behind.

Here’s what the evolution looks like:

  • Brokers will become strategic advisors who guide clients through complex market data, using AI tools as a competitive advantage.
  • Property managers will focus less on manual coordination and more on overseeing smart building systems and tenant experience platforms.
  • Owners and investors will seek partners who provide both analytical power and experienced counsel.

The bottom line? Real estate technology isn’t eliminating jobs, but redefining them. At Hokanson Companies, we’re committed to helping our team and our clients embrace this transformation with confidence.

The Future Is Augmented, Not Automated

AI is undoubtedly changing how commercial real estate is bought, leased, and managed. But it isn’t replacing the professionals who drive deals forward—it’s redefining their roles for the better. By automating routine tasks and surfacing deeper insights, AI frees human experts to focus on what matters most: relationships, strategy, and long-term value.

At Hokanson Companies, we view AI as an extension of our expertise, not a substitute for it. We’re proud to be at the forefront of how AI is changing real estate in the USA, helping clients navigate this new landscape with a balance of innovation and personal service.

Partner With Hokanson Companies to Navigate the Future of CRE

Hokanson Companies is more than just a commercial real estate firm—we’re your strategic advisor in an AI-enhanced world. We combine the latest commercial real estate technology trends with deep industry expertise to deliver smarter, faster, and more customized outcomes for every client.

Whether you’re exploring lease options, repositioning a property, or optimizing your tenant portfolio, we bring the perfect blend of technology and human intelligence to the table.

Let’s shape the future of commercial real estate together. Reach out today to learn how Hokanson Companies can help you make the most of what’s next.

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Heather N. Cagle

Vice President
hnc@hokansoninc.com

Heather Cagle joined Hokanson Companies, Inc. in 2013 as a Property Manager. Heather was promoted to the Senior Property Management team, and subsequently to Director of Property Management, where she focused her efforts on Property Management oversight of the Hokanson Companies Inc. departmental operations. In 2024, she was promoted to Vice President. Heather’s primary departmental clientele includes medical buildings, Class A commercial multi-tenant buildings, and industrial space. She oversees a team of property managers and technicians to provide services to approximately 7.5 million square feet of space in a sixteen-state geographical service area.

Heather graduated from Franklin College in 2007 with a Bachelor of Arts Degree in Journalism with a focus on visual communications and minor in Art.  She then acquired her Graduate Degree in Business Administration and Healthcare in 2011 and is also a licensed Real Estate Broker.

Heather serves by volunteering at her local Church as well as the local school system. She is currently the FCA Director for Mill Creek Community Schools. She has also illustrated a children’s book for Riley Hospital for Children as well as a children’s activity book for Indiana University.  Heather is a member of the Building Owners and Managers Association (BOMA). She chaired the Safety & Security Committee for BOMA Indiana in 2024 and was honored with the Property Manager of the Year Award at their 2023 Annual Meeting. Heather enjoys spending time with her family, cycling, and camping with her children.

Stephen J. Adams

Executive Vice President
sja@hokansoninc.com

Stephen J. Adams joined Hokanson Companies, Inc. in 2000 and now serves as the Executive Vice President for the company.  While leading the leasing and brokerage team over the past 25 + years, Stephen has grown his client list by being accountable, trustworthy and responsive at all times.  He manages his client’s corporate real estate needs from coast to coast through providing site selection, transaction advisory, tenant representation and acquisition/disposition services.

Stephen serves as the outsourced real estate partner to many major corporations and has developed long-term relationships by integrating and learning the business of his clients.  His proactive approach to cost savings has provided an invaluable benefit to his customers.  He continues to have success with both large, multinational companies and regional businesses as he earns his client’s business daily with an eye on strategic planning, both locally and nationally.

As Executive Vice President, he helps manage a team of seasoned professionals who provide expert market research, real estate knowledge, and function as a cohesive team to enhance the decision making of his clients.  Capabilities include strategic planning, market evaluation and transaction management.

Continuing the company’s history as the premier medical real estate provider, Stephen has developed relationships with the major hospital systems in Indiana, such as Indiana University Health, Community Health Network, Ascension St. Vincent, Lutheran Health, Parkview Health, Hancock Regional Health and Johnson Memorial Hospital.  In addition, representation services have been provided to many private physician groups such as OPTUM, Otolaryngology Associates, Dawes Fretzin Dermatology, Indiana Spine Group, Midwest Fertility, Northside Gastroenterology, The Surgery Center of Indianapolis, the Suburban Health Organization and the Indiana Hospital Association.

Stephen also counts several publicly traded REITS and Private Equity groups as clients.  Major investment sales experience includes on-campus MOBs at St. Vincent – Indianapolis, Indiana University – Methodist Downtown, Indiana University Health North and West Campuses, Parkview Health, Lutheran Health and various other campuses.  Also, he has completed several national, single-tenant, industrial sale/leaseback transactions including tenants such as Hershey’s, Firestone and several 3PL providers.

Stephen has devoted his time to various organizations including Noble of Indiana, Penrod Arts Society, Youthlinks Indiana, Hoosier Oncology Group, Allisonville Youth Baseball, St. Pius X School, and Cathedral High School the Governors Awards for Tomorrows Leaders.  He is also a member of the Stanley K. Lacy Executive Leadership Series, Class XXXVII.

Christopher M. Horsley

President and Chief Executive Officer
cmh@hokansoninc.com

“Working hard to make a difference to earn your business.”

Chris Horsley joined Hokanson Companies, Inc. in 1997 while completing his degree in Civil Engineering at Purdue University. Chris began his employment at Hokanson Companies in the construction area and in 2000 added Property Management to his responsibilities. Now as President and Chief Executive Officer, he focuses his efforts on construction, development, and property/facility management. Chris oversees a team of property and construction managers to provide management services to approximately 5M square feet in a 7-state geographical service area. Chris also works closely with multiple financial institutions to meet their bank branch real estate needs which includes a 140-branch system across a 3-state geographical area.

Chris graduated from Purdue University in 1999 with a Bachelor of Science in Civil Engineering. He holds a Professional Indiana State License for an Engineer in Training (EIT) and an Indiana Real Estate Broker and is a Certified Commercial Investment Member (CCIM). Chis is also involved with The Building Owners and Managers Association (BOMA) and is currently serving on the International Executive Committee and is the President for BOMA Indianapolis.

Chris enjoys spending time, working in the business, being outside, riding motorcycles, exercising, playing golf, and being with his family.

Boyd R. Zoccola

Chief Development Officer
brz@hokansoninc.com

“Your ideas become reality through our combined efforts.”

Boyd R. Zoccola serves as Chief Development Officer of Hokanson Companies Inc. With over 25 years of experience, he focuses his expertise on development of office and medical space, and corporate consulting. Boyd has been actively involved in the development of nearly $600 million worth of real estate, including client partners like IU Health, Springleaf Financial, Vectren Corporation, and Old National Bank.

Boyd’s industry involvement with The Building Owners and Managers Association (BOMA) is extensive beginning in 1994. He served as Chair and Chief Elected Officer of BOMA International, and has also served on the Executive, Finance, Medical, and Healthcare Facilities Committees. He also served and chaired numerous task forces along with being a panelist and/or speaker. Boyd’s BOMA Indianapolis experience includes positions as President, Vice President, Treasurer, Secretary, and multiple committee chairs. In addition, Boyd served as a Board Member of the Real Estate Round Table from 2011-2012.

Boyd graduated from Indiana University with a BA in Biology and is a graduate of the Stanley K. Lacy Leadership Series. Boyd has served the community through his involvement with Horizon House, Girls Inc., and the IYHA. He is a member of Second Presbyterian Church, Sigma Chi Alumni Association, Meridian Hills Country Club, and is an Indiana Real Estate Principal Broker.

Tony R. Townsley

Chief Financial Officer, CPA
trt@hokansoninc.com

“A great company has great people who are passionate about what they do! I am proud to be a part of the Hokanson Team, where we demonstrate that passion every day in helping our customers solve their Real Estate challenges.”

Tony Townsley serves as Chief Financial Officer of Hokanson Companies, Inc. Tony began with HCI in 2001, bringing with him 25 years of accounting and operations management experience including four years with Arthur Anderson. This vast knowledge has contributed to his success overseeing the corporate financial reporting, cash management, budget coordination, and year-end audit and tax responsibilities at Hokanson.

Tony graduated from Indiana University in 1985 with a Bachelor of Science degree in Accounting. He is a Certified Public Accountant, and was appointed by the Governor to serve on the Governor’s Council of Impaired and Dangerous Driving. Tony also served on the Wine and Spirit Wholesalers’ Board of Directors. Currently, he’s involved with the Merciful Help Center, and is an active member of Our Lady of Mt. Carmel Catholic Church.

Tony enjoys spending time outdoors with his family, camping, fishing, biking, and reading. Those same family values led him in publishing a children’s book titled “Three Cups”, which teaches children how to save, spend, and be charitable with their money. There are more than 50,000 copies of the book in distribution.

Jay B. Gehl

Vice Chairman
jbg@hokansoninc.com

Jay Gehl serves as Vice Chairman of Hokanson Companies, Inc.  With over thirty years of experience, Jay has been directing and managing the company’s expertise in the areas of corporate advisory work, strategic planning, tenant representation, financial analysis of leases, brokerage, and build-to-suit assistance.  He has been instrumental in assisting the efforts of several major corporations establishing or relocating their corporate headquarters and managing vast portfolios of leased and owned properties across the United States.  His attention to detail and his unparalleled customer service have been the foundation of his relationships with the institutional customers served by Hokanson Companies, Inc.

Jay has excelled in investment sales with multiple transactions each year that annually rank him as a top producing broker on a local and national level. In addition, Jay’s efforts have helped corporate clients establish or renew leases in facilities across the United States from Connecticut to California.  He has also served the international needs of his clients in six countries including a facility in Turrialba, Costa Rica with 230,000 square feet and 35 acres.

Jay’s resume includes multiple build-to-suits of logistics and manufacturing facilities.  In addition, investment sales such as the 550,000 square foot U.S. Postal Facility in downtown Indianapolis and a 450,000 square foot medical portfolio make Jay a top producer in the local market while managing a team of highly experienced real estate professionals.  The success of Jay’s business is benchmarked by the multiple transactions and ongoing relationships with customers that have remained satisfied by the level of service and the quality of the transactions resulting from his guidance.

Today Jay continues to excel at providing excellent advice and service to several customers that lead their individual industries in quality, growth, and innovation.

Stephen P. Hokanson

Chairman of the Board and Chief Executive Officer, CRE, CPM, RPA
sph@hokansoninc.com

“We put our clients’ interests first… always.”

Steve Hokanson serves as Chairman of the Board and Chief Executive Officer of Hokanson Companies, Inc. He began with HCI in 1971, and has been its President and CEO since 1983. When Steve joined the organization, Hokanson Companies was primarily focused on property management. Under Steve’s leadership, Hokanson Companies has grown to include four active divisions and five separate disciplines.

HCI currently manages over 6 Million square feet under its property management division, and has over $100 million in project management and development. Its sales and leasing division closes over $100 million in sales and leases annually, while they continue to be very active in construction management for its various clients and out-of-ground buildings.

In addition to his role at HCI, Steve has also fulfilled numerous civic and professional leadership roles locally, statewide, and nationally, including the International President of BOMA International 1991-1993. Steve’s other accomplishments include being selected for the Stanley K. Lacy Executive Leadership Series, the Eagle Scout Silver Beaver Award, the National Distinguished Eagle Scout Award, named in Outstanding Young Men in America, and the Sagamore of the Wabash award, which is the highest award given in the State of Indiana by our Governor.

Steve Hokanson graduated from Indiana University in 1969 with a Bachelor of Science in Management and Administration. Steve is a licensed Real Estate Broker in the State of Indiana, and his designations include Counselor of Real Estate (CRE), Certified Property Manager (CPM), and Real Property Administrator (RPA).