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How Landlord Representation Services Elevate Property Visibility

Landlord representationis an integral aspect of property management that is often underestimated. The ideals of landlord representation pivot on providing landlords with a unique selling proposition, boosting the visibility of their property.

This comprehensive article reveals how landlord representation services can enhance property visibility, what landlord representation means, and its key benefits.

The Role of Landlord Representation Services

Landlord representation services serve as the go-between for commercial real estate investors. At its core, representation services promote the landlord’s interests and ensure the best possible terms in lease or sale negotiations. Beyond simple brokerage, landlord representatives handle a host of vital tasks that contribute to the smooth operation of a commercial property, such as market analysis, property marketing, negotiation with potential tenants, lease preparation, and, in some cases, property management.

By assessing market trends and the competitive landscape, landlord representatives can set optimal pricing and leasing terms that attract high-quality tenants and boost investment returns. Moreover, they can provide valuable advice on property improvements that could elevate the property’s appeal and potential revenue.

By employing professional landlord representation, commercial property owners can ensure a broad reach to potential tenants, maximizing their property’s visibility and profitability.

Common Misunderstandings About Landlord Representation

Despite their critical role in commercial real estate, landlord representatives often encounter many misunderstandings. One recurrent misconception is that landlord representation services only serve large commercial property owners or investment sales. In truth, these professionals cater to a diverse client base, from single-property owners to vast commercial real estate portfolios.

Another widespread misunderstanding is that landlord representatives act as brokers who bring in tenants. While tenant acquisition is undoubtedly part of their role, their scope of work extends far beyond this. Landlord representatives are pivotal in devising and implementing strategic marketing plans tailored to each property, ensuring the property is well-positioned in a competitive market.

Some commercial property owners also undervalue the role of a landlord representative, seeing them merely as an additional expense. On the contrary, utilizing commercial landlord representation services might actually lead to cost savings in the long term. From optimizing rental prices to reducing vacancies and potential legal issues, a landlord representative can substantially enhance a commercial property’s profitability.

Key Benefits of Using Landlord Representation Services

Engaging landlord representation services comes with numerous key benefits, including the following:

  • Maximized Property Value
  • Access to Market Expertise
  • Time and Resource Efficiency
  • Greater Risk Mitigation
  • Enhanced Property Visibility
  • Optimized Leasing Strategies
  • Improved Returns on Investments
  • Effective Communication
  • Professional Representation
  • Increased Negotiation Skills

Engaging landlord representation services empower commercial property owners to navigate the complexities of the commercial real estate landscape efficiently, ultimately leading to successful property management and increased returns on investment.

From mitigating potential risks to maximizing your property value, the benefits of landlord representation services are undeniable. Get the most out of your commercial property by partnering with a Hokanson Companies representative.

Get Proper Representation

Strategies Used by Landlord Representation

Boosting the visibility of a commercial property is one of the crucial services that landlord representation services provide. Through comprehensive and dynamic strategies, landlord representatives help commercial property owners capitalize on multiple avenues to attract and retain potential tenants for their commercial properties. Below are some key strategies these professionals use to maximize property visibility.

Market Research and Targeted Marketing

A professional landlord representation service conducts exhaustive market research to understand potential tenants and the competitive landscape. They look at trends, identify suitable demographics, and collate data, which they utilize to yield targeted marketing strategies. These tailored campaigns ensure that the property Reaches the right target audience, thereby increasing the chances of occupancy rates and overall investment sales.

Digital Presence to Maximize Online Exposure

Professional landlord representation service providers recognize the value of digital visibility in attracting potential tenants. By creating comprehensive online listings, using SEO strategies, and using social media platforms effectively, landlord representatives can ensure that commercial properties have a strong online presence. This maximized internet exposure invariably attracts a vast number of potential tenants.

Moreover, professional landlord reps utilize the power of digital marketing to enhance the brand image of the commercial property, thus creating a more appealing proposition for potential tenants.

Networking and Industry Connections

Connections matter, especially in the commercial real estate industry. Landlord representation leverages its vast network of industry associations and connections to increase property visibility. Through these established relationships, landlord representatives can promote properties to a vast audience that may not have been reached otherwise.

By connecting with broad-reach retail partners, investment brokers, and other key industry players, landlord representation services can ensure maximum exposure for your property, thereby enhancing its prospects in the commercial real estate market.

Signage and Branding

In commercial real estate, effective signage and branding can significantly contribute to property visibility. Well-placed signage coupled with a strong branding strategy can grab the attention of potential tenants. Landlord representation helps design and place effective signs on your property and creates a compelling brand that resonates with prospects.

Additionally, brand recognition can increase trust and credibility, building a positive reputation for your commercial property among potential tenants.

Strategic Organization Partnerships

Another effective strategy used by landlord representatives is forming strategic partnerships with organizations. By collaborating with local business organizations, chambers of commerce, or broad-reach retail partners, landlord representatives can attract potential tenants and increase the commercial property’s visibility. This partnership strategy can also provide additional networking opportunities, allowing your commercial property to be marketed to a larger audience.

How to Choose the Right Landlord Representation Service

Given the competitive nature of commercial property, choosing the right landlord representation service can be challenging. A few tips to make this selection process easier include:

  • Understanding their market expertise
  • Reviewing their marketing strategies
  • Looking at their network of connections
  • Assessing their digital savvy
  • Considering the range of services they offer

For a reliable landlord representation service provider that checks off all your requirements and more, consider turning to Hokanson Companies.

Find Your Ideal Property With Hokanson Companies

Hokanson Companies provides landlord representation services within the commercial real estate sector. Our commitment to providing unparalleled support and expertise in elevating property visibility for commercial investors sets us apart in a competitive market. By aligning our strategies with landlords’ unique goals and aspirations, we have consistently delivered results that exceed client expectations.

With a proven track record of enhancing property value and market presence, Hokanson Companies remains steadfast in its dedication to empowering landlords and contributing to the success of commercial investors. As we continue to navigate the dynamic landscape of real estate, our unwavering commitment to excellence positions us as the trusted partner for those seeking superior landlord representation services. Contact us today to get started.

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Christopher M. Horsley

President and Chief Executive Officer
cmh@hokansoninc.com

“Working hard to make a difference to earn your business.”

Chris Horsley joined Hokanson Companies, Inc. in 1997 while completing his degree in Civil Engineering at Purdue University. Chris began his employment at Hokanson Companies in the construction area and in 2000 added Property Management to his responsibilities. Now as President and Chief Executive Officer, he focuses his efforts on construction, development, and property/facility management. Chris oversees a team of property and construction managers to provide management services to approximately 5M square feet in a 7-state geographical service area. Chris also works closely with multiple financial institutions to meet their bank branch real estate needs which includes a 140-branch system across a 3-state geographical area.

Chris graduated from Purdue University in 1999 with a Bachelor of Science in Civil Engineering. He holds a Professional Indiana State License for an Engineer in Training (EIT) and an Indiana Real Estate Broker and is a Certified Commercial Investment Member (CCIM). Chis is also involved with The Building Owners and Managers Association (BOMA) and is currently serving on the International Executive Committee and is the President for BOMA Indianapolis.

Chris enjoys spending time, working in the business, being outside, riding motorcycles, exercising, playing golf, and being with his family.

Stephen J. Adams

Executive Vice President
sja@hokansoninc.com

Stephen J. Adams joined Hokanson Companies, Inc. in 2000 and now serves as the Executive Vice President for the company.  While leading the leasing and brokerage team over the past 25 + years, Stephen has grown his client list by being accountable, trustworthy and responsive at all times.  He manages his client’s corporate real estate needs from coast to coast through providing site selection, transaction advisory, tenant representation and acquisition/disposition services.

Stephen serves as the outsourced real estate partner to many major corporations and has developed long-term relationships by integrating and learning the business of his clients.  His proactive approach to cost savings has provided an invaluable benefit to his customers.  He continues to have success with both large, multinational companies and regional businesses as he earns his client’s business daily with an eye on strategic planning, both locally and nationally.

As Executive Vice President, he helps manage a team of seasoned professionals who provide expert market research, real estate knowledge, and function as a cohesive team to enhance the decision making of his clients.  Capabilities include strategic planning, market evaluation and transaction management.

Continuing the company’s history as the premier medical real estate provider, Stephen has developed relationships with the major hospital systems in Indiana, such as Indiana University Health, Community Health Network, Ascension St. Vincent, Lutheran Health, Parkview Health, Hancock Regional Health and Johnson Memorial Hospital.  In addition, representation services have been provided to many private physician groups such as OPTUM, Otolaryngology Associates, Dawes Fretzin Dermatology, Indiana Spine Group, Midwest Fertility, Northside Gastroenterology, The Surgery Center of Indianapolis, the Suburban Health Organization and the Indiana Hospital Association.

Stephen also counts several publicly traded REITS and Private Equity groups as clients.  Major investment sales experience includes on-campus MOBs at St. Vincent – Indianapolis, Indiana University – Methodist Downtown, Indiana University Health North and West Campuses, Parkview Health, Lutheran Health and various other campuses.  Also, he has completed several national, single-tenant, industrial sale/leaseback transactions including tenants such as Hershey’s, Firestone and several 3PL providers.

Stephen has devoted his time to various organizations including Noble of Indiana, Penrod Arts Society, Youthlinks Indiana, Hoosier Oncology Group, Allisonville Youth Baseball, St. Pius X School, and Cathedral High School the Governors Awards for Tomorrows Leaders.  He is also a member of the Stanley K. Lacy Executive Leadership Series, Class XXXVII.

Jay B. Gehl

Vice Chairman
jbg@hokansoninc.com

Jay Gehl serves as Vice Chairman of Hokanson Companies, Inc.  With over thirty years of experience, Jay has been directing and managing the company’s expertise in the areas of corporate advisory work, strategic planning, tenant representation, financial analysis of leases, brokerage, and build-to-suit assistance.  He has been instrumental in assisting the efforts of several major corporations establishing or relocating their corporate headquarters and managing vast portfolios of leased and owned properties across the United States.  His attention to detail and his unparalleled customer service have been the foundation of his relationships with the institutional customers served by Hokanson Companies, Inc.

Jay has excelled in investment sales with multiple transactions each year that annually rank him as a top producing broker on a local and national level. In addition, Jay’s efforts have helped corporate clients establish or renew leases in facilities across the United States from Connecticut to California.  He has also served the international needs of his clients in six countries including a facility in Turrialba, Costa Rica with 230,000 square feet and 35 acres.

Jay’s resume includes multiple build-to-suits of logistics and manufacturing facilities.  In addition, investment sales such as the 550,000 square foot U.S. Postal Facility in downtown Indianapolis and a 450,000 square foot medical portfolio make Jay a top producer in the local market while managing a team of highly experienced real estate professionals.  The success of Jay’s business is benchmarked by the multiple transactions and ongoing relationships with customers that have remained satisfied by the level of service and the quality of the transactions resulting from his guidance.

Today Jay continues to excel at providing excellent advice and service to several customers that lead their individual industries in quality, growth, and innovation.

Stephen P. Hokanson

Chairman of the Board and Chief Executive Officer, CRE, CPM, RPA
sph@hokansoninc.com

“We put our clients’ interests first… always.”

Steve Hokanson serves as Chairman of the Board and Chief Executive Officer of Hokanson Companies, Inc. He began with HCI in 1971, and has been its President and CEO since 1983. When Steve joined the organization, Hokanson Companies was primarily focused on property management. Under Steve’s leadership, Hokanson Companies has grown to include four active divisions and five separate disciplines.

HCI currently manages over 6 Million square feet under its property management division, and has over $100 million in project management and development. Its sales and leasing division closes over $100 million in sales and leases annually, while they continue to be very active in construction management for its various clients and out-of-ground buildings.

In addition to his role at HCI, Steve has also fulfilled numerous civic and professional leadership roles locally, statewide, and nationally, including the International President of BOMA International 1991-1993. Steve’s other accomplishments include being selected for the Stanley K. Lacy Executive Leadership Series, the Eagle Scout Silver Beaver Award, the National Distinguished Eagle Scout Award, named in Outstanding Young Men in America, and the Sagamore of the Wabash award, which is the highest award given in the State of Indiana by our Governor.

Steve Hokanson graduated from Indiana University in 1969 with a Bachelor of Science in Management and Administration. Steve is a licensed Real Estate Broker in the State of Indiana, and his designations include Counselor of Real Estate (CRE), Certified Property Manager (CPM), and Real Property Administrator (RPA).

Boyd R. Zoccola

Chief Development Officer
brz@hokansoninc.com

“Your ideas become reality through our combined efforts.”

Boyd R. Zoccola serves as Chief Development Officer of Hokanson Companies Inc. With over 25 years of experience, he focuses his expertise on development of office and medical space, and corporate consulting. Boyd has been actively involved in the development of nearly $600 million worth of real estate, including client partners like IU Health, Springleaf Financial, Vectren Corporation, and Old National Bank.

Boyd’s industry involvement with The Building Owners and Managers Association (BOMA) is extensive beginning in 1994. He served as Chair and Chief Elected Officer of BOMA International, and has also served on the Executive, Finance, Medical, and Healthcare Facilities Committees. He also served and chaired numerous task forces along with being a panelist and/or speaker. Boyd’s BOMA Indianapolis experience includes positions as President, Vice President, Treasurer, Secretary, and multiple committee chairs. In addition, Boyd served as a Board Member of the Real Estate Round Table from 2011-2012.

Boyd graduated from Indiana University with a BA in Biology and is a graduate of the Stanley K. Lacy Leadership Series. Boyd has served the community through his involvement with Horizon House, Girls Inc., and the IYHA. He is a member of Second Presbyterian Church, Sigma Chi Alumni Association, Meridian Hills Country Club, and is an Indiana Real Estate Principal Broker.

Tony R. Townsley

Chief Financial Officer, CPA
trt@hokansoninc.com

“A great company has great people who are passionate about what they do! I am proud to be a part of the Hokanson Team, where we demonstrate that passion every day in helping our customers solve their Real Estate challenges.”

Tony Townsley serves as Chief Financial Officer of Hokanson Companies, Inc. Tony began with HCI in 2001, bringing with him 25 years of accounting and operations management experience including four years with Arthur Anderson. This vast knowledge has contributed to his success overseeing the corporate financial reporting, cash management, budget coordination, and year-end audit and tax responsibilities at Hokanson.

Tony graduated from Indiana University in 1985 with a Bachelor of Science degree in Accounting. He is a Certified Public Accountant, and was appointed by the Governor to serve on the Governor’s Council of Impaired and Dangerous Driving. Tony also served on the Wine and Spirit Wholesalers’ Board of Directors. Currently, he’s involved with the Merciful Help Center, and is an active member of Our Lady of Mt. Carmel Catholic Church.

Tony enjoys spending time outdoors with his family, camping, fishing, biking, and reading. Those same family values led him in publishing a children’s book titled “Three Cups”, which teaches children how to save, spend, and be charitable with their money. There are more than 50,000 copies of the book in distribution.