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How Patient Experience Is Shaping Medical Facility Design

Medical facility design has become a key factor in shaping patient satisfaction and loyalty. From site access to exam room layout, explore how every element now plays a role in enhancing patient experience and driving better outcomes through healthcare facility planning.

The Rise of Patient-Centered Expectations

The healthcare experience has shifted dramatically. Patients no longer tolerate long waits, confusing layouts, or sterile environments. Today’s healthcare consumers are informed, discerning, and vocal about their preferences.

Modern medical facilities that prioritize accessibility, comfort, and convenience are outperforming those that don’t. Ample parking, warm and welcoming reception areas, clear signage, and smooth check-in processes all contribute to a positive first impression. Facilities that consistently deliver these experiences often enjoy higher satisfaction scores and stronger patient retention.

These elevated expectations are shaping how healthcare providers think about space. To remain competitive, providers must invest in real estate strategies centered on the patient journey.

Why Medical Facility Design Now Starts With Experience

Designing for compliance and square footage is no longer enough. Today, medical facility design must consider how every space influences emotions, efficiency, and engagement.

A thoughtfully designed healthcare facility creates a positive first impression, supports intuitive navigation, and reduces patient stress. It also reinforces brand identity, supports operational efficiency, and enables better care delivery.

Designing with experience in mind is no longer optional. It’s a strategic necessity. The right environment encourages loyalty, boosts throughput, and reduces complaints.

Enhancing Patient Experience Through Thoughtful Layout

The layout of a facility plays a significant role in how patients feel and move through the space. Smart planning can minimize confusion, reduce bottlenecks, and support better patient flow.

Facilities with separate entrances for different services, clear paths to treatment areas, decentralized waiting zones, and easy-to-find restrooms help patients feel more confident and in control. These small but intentional choices make a major difference in patient experience.

The Role of Site Access and Parking

Before a patient enters the building, their experience has already begun. Poorly designed or insufficient parking creates stress and delays.

Sites that prioritize accessible, well-marked parking areas, ADA-compliant walkways, and safe, well-lit entrances immediately reduce friction. When possible, proximity to public transportation can further improve access, especially in urban settings. These elements are essential for creating a positive patient experience from the moment of arrival.

Designing Waiting Areas for Comfort, Not Just Capacity

Traditional waiting rooms prioritized seating volume over patient comfort. That’s changing.

Today’s medical facilities are embracing calming finishes, ergonomic seating, natural light, and features like family zones or phone charging stations. These details help reduce stress and foster a sense of trust.

Patients who feel acknowledged and respected in the waiting space are more likely to have a positive perception of their entire visit.

Integrating Technology Into the Physical Environment

Technology now plays a crucial role in streamlining patient care. It must be part of the facility design from the beginning.

Touchless check-in kiosks, digital wayfinding screens, reliable Wi-Fi, and telehealth-enabled rooms make care delivery more efficient. When integrated correctly, these features reduce waiting times, simplify navigation, and improve communication, all while enhancing the overall experience.

How Medical Facility Construction Impacts Operations

The design of a facility has a direct impact on daily operations. Construction decisions influence staffing, care delivery, and overall workflow.

Facilities that include centralized supply areas, staff-only hallways, dual-access exam rooms, and multi-functional treatment spaces allow staff to focus more on care and less on logistics. These improvements reduce burnout and improve performance, creating a ripple effect that benefits patients as well.

Patient Experience as a Market Advantage

Healthcare is more competitive than ever. Patients make choices based on more than clinical reputation. When facilities consistently deliver a positive experience, patients are more likely to return and refer others. A modern, well-designed space helps build trust, enhance your brand, and earn positive reviews. That’s a clear advantage in today’s competitive landscape.

Enhance patient experience with medical facility development service from Hokanson Companies. Discover how we provide strategic support from pre-development to occupancy, supporting satisfaction and performance.

Our Medical Facility Services

Aligning Design With Operational Goals

A medical facility should reflect the mission and workflows of the organization it supports. Alignment between design, branding, and operations ensures every decision contributes to long-term success.

Facilities that connect patient experience objectives with physical layout, like streamlining check-ins, reducing staff travel time, or integrating clinical and administrative areas, operate more efficiently and consistently deliver a better patient journey.

Avoiding Common Oversights in Healthcare Facility Planning

Even the most advanced facilities can fall short when patient needs are overlooked. Frequent planning missteps include long distances between registration and exam rooms, a lack of directional signage, environments that feel too sterile, or spaces that don’t accommodate families.

Sound design avoids these issues by integrating patient feedback, staff input, and real-world workflows into the planning process from the very beginning.

Enhancing Patient Experience Requires Early Strategy

Too often, facilities try to improve experience after the building is designed. By then, changes are difficult and expensive.

A better approach starts early. Engage patients through surveys or advisory panels. Include front-line staff in layout planning. Work with experienced healthcare designers who understand what works and what doesn’t. Look to high-performing facilities for inspiration and benchmarking.

This level of planning reduces risk, controls costs, and maximizes return on investment.

How Facility Design Affects Staff Experience, Too

A patient-first facility can only succeed when it also supports the people delivering care. That’s why staff needs must be part of the planning process from day one. When the built environment supports staff health, efficiency, and comfort, the result is not just better morale but better patient outcomes.

Facility design plays a major role in reducing stress and physical strain on medical staff. Layouts that limit unnecessary walking, provide accessible storage, and feature centralized nursing stations can help improve workflow and reduce fatigue. Thoughtfully designed spaces also support collaboration and communication between care teams, which enhances both productivity and care quality.

Amenities like break rooms close to treatment areas, quiet zones for respite, natural lighting, and wellness-oriented interior finishes create a workplace where staff feel valued and energized. Clear zoning between patient and staff areas also protects privacy, supports infection control, and helps establish clear boundaries that benefit both groups.

Better staff experience is a critical and often overlooked driver of better outcomes. A healthy and supported team is more present, more engaged, and better equipped to provide excellent care.

Design Better Healthcare Environments With Hokanson Companies

Hokanson Companies brings decades of experience in medical facility design and development. From healthcare office buildings to full campuses, we guide clients through every phase, from planning and site selection to construction and closeout.

Let’s build a space that supports care, enhances experience, and elevates your brand. Contact us to start your project today.

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Heather N. Cagle

Vice President
hnc@hokansoninc.com

Heather Cagle joined Hokanson Companies, Inc. in 2013 as a Property Manager. Heather was promoted to the Senior Property Management team, and subsequently to Director of Property Management, where she focused her efforts on Property Management oversight of the Hokanson Companies Inc. departmental operations. In 2024, she was promoted to Vice President. Heather’s primary departmental clientele includes medical buildings, Class A commercial multi-tenant buildings, and industrial space. She oversees a team of property managers and technicians to provide services to approximately 7.5 million square feet of space in a sixteen-state geographical service area.

Heather graduated from Franklin College in 2007 with a Bachelor of Arts Degree in Journalism with a focus on visual communications and minor in Art.  She then acquired her Graduate Degree in Business Administration and Healthcare in 2011 and is also a licensed Real Estate Broker.

Heather serves by volunteering at her local Church as well as the local school system. She is currently the FCA Director for Mill Creek Community Schools. She has also illustrated a children’s book for Riley Hospital for Children as well as a children’s activity book for Indiana University.  Heather is a member of the Building Owners and Managers Association (BOMA). She chaired the Safety & Security Committee for BOMA Indiana in 2024 and was honored with the Property Manager of the Year Award at their 2023 Annual Meeting. Heather enjoys spending time with her family, cycling, and camping with her children.

Stephen J. Adams

Executive Vice President
sja@hokansoninc.com

Stephen J. Adams joined Hokanson Companies, Inc. in 2000 and now serves as the Executive Vice President for the company.  While leading the leasing and brokerage team over the past 25 + years, Stephen has grown his client list by being accountable, trustworthy and responsive at all times.  He manages his client’s corporate real estate needs from coast to coast through providing site selection, transaction advisory, tenant representation and acquisition/disposition services.

Stephen serves as the outsourced real estate partner to many major corporations and has developed long-term relationships by integrating and learning the business of his clients.  His proactive approach to cost savings has provided an invaluable benefit to his customers.  He continues to have success with both large, multinational companies and regional businesses as he earns his client’s business daily with an eye on strategic planning, both locally and nationally.

As Executive Vice President, he helps manage a team of seasoned professionals who provide expert market research, real estate knowledge, and function as a cohesive team to enhance the decision making of his clients.  Capabilities include strategic planning, market evaluation and transaction management.

Continuing the company’s history as the premier medical real estate provider, Stephen has developed relationships with the major hospital systems in Indiana, such as Indiana University Health, Community Health Network, Ascension St. Vincent, Lutheran Health, Parkview Health, Hancock Regional Health and Johnson Memorial Hospital.  In addition, representation services have been provided to many private physician groups such as OPTUM, Otolaryngology Associates, Dawes Fretzin Dermatology, Indiana Spine Group, Midwest Fertility, Northside Gastroenterology, The Surgery Center of Indianapolis, the Suburban Health Organization and the Indiana Hospital Association.

Stephen also counts several publicly traded REITS and Private Equity groups as clients.  Major investment sales experience includes on-campus MOBs at St. Vincent – Indianapolis, Indiana University – Methodist Downtown, Indiana University Health North and West Campuses, Parkview Health, Lutheran Health and various other campuses.  Also, he has completed several national, single-tenant, industrial sale/leaseback transactions including tenants such as Hershey’s, Firestone and several 3PL providers.

Stephen has devoted his time to various organizations including Noble of Indiana, Penrod Arts Society, Youthlinks Indiana, Hoosier Oncology Group, Allisonville Youth Baseball, St. Pius X School, and Cathedral High School the Governors Awards for Tomorrows Leaders.  He is also a member of the Stanley K. Lacy Executive Leadership Series, Class XXXVII.

Christopher M. Horsley

President and Chief Executive Officer
cmh@hokansoninc.com

“Working hard to make a difference to earn your business.”

Chris Horsley joined Hokanson Companies, Inc. in 1997 while completing his degree in Civil Engineering at Purdue University. Chris began his employment at Hokanson Companies in the construction area and in 2000 added Property Management to his responsibilities. Now as President and Chief Executive Officer, he focuses his efforts on construction, development, and property/facility management. Chris oversees a team of property and construction managers to provide management services to approximately 5M square feet in a 7-state geographical service area. Chris also works closely with multiple financial institutions to meet their bank branch real estate needs which includes a 140-branch system across a 3-state geographical area.

Chris graduated from Purdue University in 1999 with a Bachelor of Science in Civil Engineering. He holds a Professional Indiana State License for an Engineer in Training (EIT) and an Indiana Real Estate Broker and is a Certified Commercial Investment Member (CCIM). Chis is also involved with The Building Owners and Managers Association (BOMA) and is currently serving on the International Executive Committee and is the President for BOMA Indianapolis.

Chris enjoys spending time, working in the business, being outside, riding motorcycles, exercising, playing golf, and being with his family.

Boyd R. Zoccola

Chief Development Officer
brz@hokansoninc.com

“Your ideas become reality through our combined efforts.”

Boyd R. Zoccola serves as Chief Development Officer of Hokanson Companies Inc. With over 25 years of experience, he focuses his expertise on development of office and medical space, and corporate consulting. Boyd has been actively involved in the development of nearly $600 million worth of real estate, including client partners like IU Health, Springleaf Financial, Vectren Corporation, and Old National Bank.

Boyd’s industry involvement with The Building Owners and Managers Association (BOMA) is extensive beginning in 1994. He served as Chair and Chief Elected Officer of BOMA International, and has also served on the Executive, Finance, Medical, and Healthcare Facilities Committees. He also served and chaired numerous task forces along with being a panelist and/or speaker. Boyd’s BOMA Indianapolis experience includes positions as President, Vice President, Treasurer, Secretary, and multiple committee chairs. In addition, Boyd served as a Board Member of the Real Estate Round Table from 2011-2012.

Boyd graduated from Indiana University with a BA in Biology and is a graduate of the Stanley K. Lacy Leadership Series. Boyd has served the community through his involvement with Horizon House, Girls Inc., and the IYHA. He is a member of Second Presbyterian Church, Sigma Chi Alumni Association, Meridian Hills Country Club, and is an Indiana Real Estate Principal Broker.

Tony R. Townsley

Chief Financial Officer, CPA
trt@hokansoninc.com

“A great company has great people who are passionate about what they do! I am proud to be a part of the Hokanson Team, where we demonstrate that passion every day in helping our customers solve their Real Estate challenges.”

Tony Townsley serves as Chief Financial Officer of Hokanson Companies, Inc. Tony began with HCI in 2001, bringing with him 25 years of accounting and operations management experience including four years with Arthur Anderson. This vast knowledge has contributed to his success overseeing the corporate financial reporting, cash management, budget coordination, and year-end audit and tax responsibilities at Hokanson.

Tony graduated from Indiana University in 1985 with a Bachelor of Science degree in Accounting. He is a Certified Public Accountant, and was appointed by the Governor to serve on the Governor’s Council of Impaired and Dangerous Driving. Tony also served on the Wine and Spirit Wholesalers’ Board of Directors. Currently, he’s involved with the Merciful Help Center, and is an active member of Our Lady of Mt. Carmel Catholic Church.

Tony enjoys spending time outdoors with his family, camping, fishing, biking, and reading. Those same family values led him in publishing a children’s book titled “Three Cups”, which teaches children how to save, spend, and be charitable with their money. There are more than 50,000 copies of the book in distribution.

Jay B. Gehl

Vice Chairman
jbg@hokansoninc.com

Jay Gehl serves as Vice Chairman of Hokanson Companies, Inc.  With over thirty years of experience, Jay has been directing and managing the company’s expertise in the areas of corporate advisory work, strategic planning, tenant representation, financial analysis of leases, brokerage, and build-to-suit assistance.  He has been instrumental in assisting the efforts of several major corporations establishing or relocating their corporate headquarters and managing vast portfolios of leased and owned properties across the United States.  His attention to detail and his unparalleled customer service have been the foundation of his relationships with the institutional customers served by Hokanson Companies, Inc.

Jay has excelled in investment sales with multiple transactions each year that annually rank him as a top producing broker on a local and national level. In addition, Jay’s efforts have helped corporate clients establish or renew leases in facilities across the United States from Connecticut to California.  He has also served the international needs of his clients in six countries including a facility in Turrialba, Costa Rica with 230,000 square feet and 35 acres.

Jay’s resume includes multiple build-to-suits of logistics and manufacturing facilities.  In addition, investment sales such as the 550,000 square foot U.S. Postal Facility in downtown Indianapolis and a 450,000 square foot medical portfolio make Jay a top producer in the local market while managing a team of highly experienced real estate professionals.  The success of Jay’s business is benchmarked by the multiple transactions and ongoing relationships with customers that have remained satisfied by the level of service and the quality of the transactions resulting from his guidance.

Today Jay continues to excel at providing excellent advice and service to several customers that lead their individual industries in quality, growth, and innovation.

Stephen P. Hokanson

Chairman of the Board and Chief Executive Officer, CRE, CPM, RPA
sph@hokansoninc.com

“We put our clients’ interests first… always.”

Steve Hokanson serves as Chairman of the Board and Chief Executive Officer of Hokanson Companies, Inc. He began with HCI in 1971, and has been its President and CEO since 1983. When Steve joined the organization, Hokanson Companies was primarily focused on property management. Under Steve’s leadership, Hokanson Companies has grown to include four active divisions and five separate disciplines.

HCI currently manages over 6 Million square feet under its property management division, and has over $100 million in project management and development. Its sales and leasing division closes over $100 million in sales and leases annually, while they continue to be very active in construction management for its various clients and out-of-ground buildings.

In addition to his role at HCI, Steve has also fulfilled numerous civic and professional leadership roles locally, statewide, and nationally, including the International President of BOMA International 1991-1993. Steve’s other accomplishments include being selected for the Stanley K. Lacy Executive Leadership Series, the Eagle Scout Silver Beaver Award, the National Distinguished Eagle Scout Award, named in Outstanding Young Men in America, and the Sagamore of the Wabash award, which is the highest award given in the State of Indiana by our Governor.

Steve Hokanson graduated from Indiana University in 1969 with a Bachelor of Science in Management and Administration. Steve is a licensed Real Estate Broker in the State of Indiana, and his designations include Counselor of Real Estate (CRE), Certified Property Manager (CPM), and Real Property Administrator (RPA).